Ambassador Toolkit
A Roadmap to Sharing Your Passion with Others

Welcome, Ambassador! We’re thrilled that you’ve begun this incredible journey of advocating for vulnerable children and communities and breaking cycles of poverty. Below, you’ll find a comprehensive toolkit, as well as some valuable tips, to effectively share your passion.

Ambassador Roadmap in 4 Easy Steps!

Receive a custom webpage like this one that tells your story, the project you’re supporting, and your fundraising goals.

Share with others. Below are examples of text message, email, and social media copy that you can customize to share with your network.

Get creative! In addition to sending texts and posting on social media, schedule coffee meetings or casual get-togethers with your friends, family, and colleagues where you can share your passion.

Build connections as you authentically share about what your cause means to you.  Stay engaged with those who have shown support or joined you in prayer by updating them on your fundraising goals and progress. Share stories from a recent partner visit or from a CarePoint report!

Child Protection Policy Reminder

Storytelling is a compelling way to invite others into your impactful partnership. As you share stories of hope, please review Children’s HopeChest’s child protection policy guidelines below. We are a community that believes in dignity for every child. If you have a question about if what you are sharing is dignifying, please ask! We are here to support!

  • HIV STATUS: HopeChest expressly forbids the public communication of a child or caregiver’s HIV/AIDS status without changing the name, and clearly indicating that names have been changed to protect the individual’s privacy.
  • TRAFFICKING AND ABUSE: In cases of known sex trafficking, human trafficking, or known sexual, physical, or emotional abuse, HopeChest expressly forbids the public communication of child’s name AND photo without changing the child’s name, and clearly indicating that names have been changed to protect a child’s privacy.
  • HEALTH STATUS: HopeChest expressly forbids the public communication of a child or caregiver’s health status without changing the name, and clearly indicating that names have been changed to protect the individual’s privacy.
  • FIRST NAME ONLY: Any public reference to a child by a donor, traveler, staff member, should only include a first name. It is not permissible to associate a child’s photo/update/information with their full name. This includes any social media platforms, email exchange, videos, and texts messages.

In regards to photos, do not share photos for marketing, personal, or fundraising purposes that diminish the respect and dignity of the child or their family. This includes: photos or videos of deformities, malnourishment, special mental or physical needs, nudity of any kind.

Social Media Copy + Content Examples

If you’re wondering where to get started on your ambassador journey, look no further! Below are some copy examples that you can easily adapt and post on social media!

  • I will be advocating for a cause that is dear to my heart — empowering the children and families at ____ CarePoint through Children’s HopeChest. You can give at [link to ambassador page]
  • Join me  in igniting hope for _____ CarePoint! [link to ambassador page]
  • Ignite hope with me! I am raising funds to provide critical resources for a community that is dear to my heart — _____ CarePoint. Join me in prayer for this community, or give a meaningful gift at [link to ambassador page]
  • I have been partnered with ____ CarePoint in _____ for ____ years. Join me in giving a meaningful donation to this community. [link to ambassador page]
  • What I love about _____ CarePoint is ____. I have seen firsthand how generous people like you have helped to transform this community and support vulnerable children and families so they can survive, thrive, and succeed. Will you consider giving a meaningful gift to invest in fighting the cycle of poverty at _____ CarePoint? [link to ambassador page]

Provided are six high-resolution photos per country that Children’s HopeChest partners with. Please feel free to download these photos and use them in your efforts as a HopeChest ambassador! You can also use photos that you have taken in-country. We look forward to seeing your posts out there!

Social Media: Platform-Specific Tips and Strategies

Each post on Facebook should include these three things!

  1. A relevant photo
  2. Hashtags → #ChildrensHopeChest 
  3. A link to your donate page

Keep copy short and sweet (between 30 – 90 words).

Post in the mornings (7-9am) or the afternoons (12-2pm) for best engagement.

Use the provided sample copy for some of your posts!

Each post on Instragram should include these three things!

  1. A relevant photo
  2. Hashtags → #ChildrensHopeChest 
  3. Copy that lets people know the link is in your bio

Put the link of your ambassador page in your Instagram bio so it is easier for people to access.

Posting either in the morning (7-9am) or in the evening (6-10pm) often results in the best engagement.

Utilize Instagram stories!

Let people know they can donate straight from Instagram with Instagram donation stickers.

  1. Upload a photo of your CarePoint or partnered country
  2. Click links in top right corner
  3. Select “donation” sticker
  4. Choose “Children’s HopeChest” (tag is childrens.hopechest)
  5. Change the copy to your CarePoint name

*IMPORTANT* Write your CarePoint name on the donation sticker so HopeChest’s accounting team can properly attribute your partners’ donations!

Use Children’s HopeChest stickers to brand your Instagram stories.

  1. Upload a photo of your CarePoint or partnered country
  2. Click stickers in top right corner
  3. In the search bar, search “Children’s HopeChest”
  4. Select our fun, branded stickers to jazz up your story!

Email Copy Examples

Subject: A Life-Changing Journey and How You Can Help

Hey there, friends and family!

I hope this email finds you all doing wonderfully. I couldn’t wait to share an incredible experience I had during my recent trip to Africa. It was a journey that touched my heart and opened my eyes to the immense need and potential for change.

During my time there, I had the privilege of visiting the Ogoloi CarePoint—an amazing organization that is making a profound impact on the lives of vulnerable children in Uganda. From the moment I stepped foot in the CarePoint, my heart was captured, and I knew I had to do something to support their mission.

The Ogoloi CarePoint provides these children with more than just the essentials. They offer education, healthcare, and nutrition, empowering them to break free from the cycle of poverty and build a brighter future. Witnessing the transformation firsthand was truly inspiring.

Now, I’m reaching out to all of you, my loved ones, because I believe that together, we can make an even greater difference. I have become a HopeChest Ambassador for the Ogoloi CarePoint, and I’m asking for your support.

I invite you to visit my Ambassador webpage [Insert Ambassador Webpage Link] to learn more about my journey and the incredible work being done at the Ogoloi CarePoint. It’s a chance to see the impact we can make when we come together and extend a helping hand.

No matter the size of your contribution, know that it will directly benefit these children—helping them receive an education, access healthcare, and enjoy nutritious meals. Your generosity will provide them with opportunities they might never have dreamed of. If you’re unable to donate at this time, your support in spreading the word would mean the world to me. Share my Ambassador webpage with your friends and family who might also be moved to join this cause. Thank you for taking the time to read my heartfelt message. I truly appreciate your love, encouragement, and consideration. Let’s make a lasting impact on these children’s lives and give them the hope they deserve.

With love and gratitude,

[Your Name]

[Your Contact Information]

Subject: Join me in Making a Difference for Children in Uganda!

Dear loved ones,

I hope this email finds you well and filled with the joy of the day. I wanted to take a moment to share something truly meaningful and close to my heart that I experienced during my recent trip to Africa.

As I traveled through Uganda, I had the incredible opportunity to visit the Ogoloi CarePoint—a place that has forever left its mark on my soul. The love, hope, and resilience I witnessed in the eyes of the children touched me deeply, and I knew I had to do something to support them.

That’s why I am thrilled to let you know that I have become a HopeChest Ambassador for the Ogoloi CarePoint. It’s an honor that allows me to advocate for these wonderful children and help provide them with the care, education, and opportunities they deserve.

I invite you to join me in this meaningful journey. You can learn more about my experiences and support the Ogoloi CarePoint by visiting my HopeChest Ambassador webpage [Insert Ambassador Webpage Link]. Your contribution, no matter the size, can create a ripple of change in the lives of these children.

I understand that everyone’s circumstances are unique, and I appreciate any form of support you can offer. Whether it’s a donation, sharing my webpage with your network, or simply keeping these children in your thoughts and prayers, every action makes a difference.

If you have any questions or would like to know more about my journey and the work being done at the Ogoloi CarePoint, please don’t hesitate to reach out. I would be more than happy to share stories, photos, and the impact we can make together.

Thank you for taking the time to read my email and for considering supporting this cause that means so much to me. Together, we can bring hope, love, and opportunity to these incredible children and change lives for the better.

Sending you all my love and gratitude,

[Your Name]

[Your Contact Information]

Subject: Thank You for Your Incredible Support

Dear Friends and Family,

I hope this email finds you all in good spirits. I am writing to express my heartfelt gratitude for your incredible support and generosity. Your response to my recent trip to Africa has been truly heartwarming.

During my time in Africa, I had the privilege of visiting the Ogoloi CarePoint—a remarkable organization dedicated to making a profound impact on the lives of vulnerable children in Uganda. Witnessing the work being done there and the transformation it brings to these children has deeply touched my heart.

I am thrilled to share that I have become a HopeChest Ambassador for the Ogoloi CarePoint, and it’s all thanks to your support that I am able to take on this role. Your contributions and your willingness to spread the word mean the world to me and, more importantly, to the children who will directly benefit from our collective efforts.

Ogoloi CarePoint goes beyond providing the essentials; it offers education, healthcare, and nutrition, empowering these children to break free from the cycle of poverty and build brighter futures. With your help, we are giving them opportunities they might never have dreamed of.

Whether you’ve made a financial contribution or shared my Ambassador webpage with your network, your actions are making a lasting impact on these children’s lives, giving them the hope they deserve.

I can’t thank you enough for your love, encouragement, and consideration. Your support is a testament to the incredible strength of our community, and it reminds me that when we come together, we can make a world of difference.

With love and deep gratitude,

[Your Name]

[Your Contact Information]

Text Message Copy Examples

  • Hey there! I hope you’re doing great. I wanted to share something truly special with you. During my recent trip to Uganda, I visited the Ogoloi CarePoint—a place that touched my heart in ways I can’t fully express. I’ve become an ambassador for education at Ogoloi CarePoint, advocating for the children’s well-being. I’d love to grab coffee with you and tell you more about my trip! Will you join me in praying for the children and families of Ogoloi CarePoint? If you feel led to learn more or give, check out my ambassador webpage [Insert Ambassador Webpage Link]. Your contribution, big or small, can transform lives. Thank you!

Hello! I’m so excited to share a special journey with you. I recently visited the Ogoloi CarePoint in Uganda, and it touched my heart deeply. I’m now an ambassador for their education program, advocating for these incredible kids. Let’s grab coffee, and I’ll share all the inspiring details. Can you join me in sending love and prayers to the children at Ogoloi CarePoint? If you’d like to learn more or contribute, check out my ambassador webpage [Insert Ambassador Webpage Link]. Your support, no matter the size, can truly transform lives. Thank you for being part of this amazing cause! 🙏🌍

Hey there! 😊 I’ve got something incredible to share. Recently, I visited the Ogoloi CarePoint in Uganda, and it was a life-changing experience. Now, I’m an ambassador for education there, supporting these amazing kids. I’d love to catch up over coffee and tell you all about it. Will you join me in sending some positive vibes and prayers to these children? If you’re interested in learning more or giving, check out my ambassador webpage [Insert Ambassador Webpage Link]. Every bit counts and can make a huge difference. Thanks for your support!

Please take a look at Children’s HopeChest’s Brand Style Guide to reference spellings, child protection policies for storytelling, and logo usage.